• 17.5 hours - 1,000 Hits!!!

• This in turn leads to Burning Man 2007's KFC theme camp, where seven Col. Sanders give away fried chicken for eight days. The commercial food promotion industry will catch on quickly and Burning Man 2008 will certainly be the world's largest free, international cuisine buffet.

• No signage of course, but the clown with the hamburgers and the king with the onion rings will be hard to miss. Then there's the propane roasted pepperoni lovers', the Playa McNuggets, and the 100' Big Boy metal sculpture. Wow. There's Emeril in a dust mask! Get a picture! The food promoters aren't stupid. They realize that to gain acceptance into freak culture (an untapped market), they must play by the rules. So not only will you get free food gifts, but you can PARTICIPATE by running an order booth (walk through), or learn to deep-fry! Ah, the smell of grease over playa in the morning.

• This thread is actually a very important thread. Maybe it will allow some to re-evaluate what BM is and why we actually go to BRC in the first place. Sometimes the most important reasons things are created and why we do them gets lost in all the BS...... 

• 30 hours - 1,500 Hits!!

• What's up with cellular phones at BRC?

• This is a horrible idea! I can't believe the board of directors of BM are embarking upon this big money making venture at BM!!!

• Not only will the outside world now be a part of the BM experience via cell phones :shock: , but free enterprise is now expanding in the once sacred community that I thought previously was meant to example a merchandising FREE zone. :cry:

• They are proposing to sell / lease the use of cell phones at the BM event and if people lose their equipment they will be charged a hefty loss fee $1500 for cell phone, + $140 for battery + more added on costs!! :x

• This whole event sounds like it's getty way too commercialized for my taste!!!   I hope there will be an open forum of protest on e-playa  As of this point, I am not going to BM this year

• Read the very very fine print at the bottom of the pages..... good work Scotto

• Nothing seems to get people riled up like modern amenities on the playa!

• Very nicely done!

• I love all the detail that went into the BR Cellular website. Very thorough, artwork, contracts, employment and all.

• 48 hours - 2,165 Hits!!

• cell phones what a great idea!!!!..But after paying for them online, should I have them sent to my home or should I pick them up at will call?????

• I am so so confused....If they are sent to my home, I might drive off and leave them....but on the other hand, if I get to the playa after midnight on Sunday...and the will call is closed, well does that mean I have wait outside the main entrance until 6am to pick them up??? or should I plan on paying for an "out and in"......please help....

• Heh, you got me a little minute of fool - It's a good joke

• That was great!! I filled in the info just for the hell of it. Great April fools joke.

• This had everything a brilliant April Fool's prank should have! You had me totally going, freaking at the violation of it all! Happy April Fool's! See you at home!

• Dude. My thoughts were, "No way! This has to be a joke!" and then I checked the date.

• Some retard does this every year. What was it last time? ...MTV on the Playa? (Gotta admit, they do a fun job on the site.)

• Damn...good one. Totally had me for a sec! Then I'm like " 420 minute  phone cards....wait a minute..." lol

• Scott Platsky, one of the things that has inspired me about BM is the idea of a gifting economy. I don't know if it's practical but at least for one week, can't it be? For sanity, in this hyper-commerce-driven economy?

• Although, many people do not even cover up the corporate logos on their truck rentals. Maybe my slight utopian dream can't even live for a week?What do you think?

• And yes, the BRCellular has made quite the rounds. It is Burner global news now. Good job!

• Boy did I fall for that! That is just classic. Nice attention to detail- if I had bothered to read the disclaimer on the bottom it would have made life easier.

• I was reading about the phones and rate plans and thinking - what a rip, who would be stupid enough to buy this...............DUH!

• Thanks for the April Fool’s (brcellular) you got me and everyone else on the alberta-list.

• What a great idea! Why have no one thought of this before!

• Thank you for letting us know. BTW Have a great April Fools day!

• Oh man, that was great! Thanks!

• BRCellular .........absolutely perfect!!!!!!!!

• Scotto, You rock!!!!!!!!!!!!! Funny stuff man!!

• Did you see how fast he got that out. Right at midnight.That just takes way to much planning for me.

• Well done - April 1 and everyone wants a BRC Cell Phone system - Ah what a life when so many are fooled. I thought last years was great, this was better. Happy april fools day.

• Great job on the website...Changed my post to play along but really there has been talk in AEZ email list that there really is going to be Cell service in BRC and weeks ago somebody on another list said it was secret but yes they were doing work up in Gerlach...who knows?

• good job happy fools day

• I look forward to April Fools Day to see what kind of tricks people pull off but your site stands out as one of the best April Fool's trick sites or pranks I've ever seen. That is one impressive piece of work....sheesh I work in telecom and that site had me going for a bit. One can tell you put some time into it and I wanted to say something...work like that should not go unrecognized.

• Great job!! Great Laugh!!.Let me know when your IPO is coming up. I'll buy 1000 shares using BM BUCKS!

• LOL-- you are so very bad.

• I have a vision of this sweeping through the country as we speak. I've been quietly telling those posting dismay at the news that they might think of the possibility of timing, so as not to ruin the fun. However, seeing this coming from the east coast gave me added pleasure. This country will be buzzing for a few hours.

• Most excellent Scotto!

• No more having to walk around and actually talk to people. Can I borrow your recharger?.

• Actually, I hear playa info will have a cell phone recharger station set up. Now everyone can walk around with a communication device and not just those elitist rangers.

• I tried to get people to talk with signal mirrors but it did not work so well at night

• That's pretty sweet. Did you go over the top and submit it to Google to see about ranking? Are you going to track hits and see if anyone out in the "real" world gets it? Nice job. Almost a shame it's fake.

• Hey, thanks for posting this!!!! This is such a bold new direction for decommodification and gift culture!

• Can these kiosks display pornographic advertisements? I want to really cash in on this offer and I feel that hardcore smut would be the best marketing tool. Possibly throw some donkey porn in to keep the consumers' attention.

• And do your phones have the option to use them as remote detonators? It would be totally rad to set off my fuel air bomb art project with a hip BRC phone! I'm thinking one of your kiosks would be a great pedestal for the bomb. You have insurance don't you?

• Lastly, I was planning to volunteer as a greeter and earth guardian but now I just wanna work for BRCellular as a customer service rep. There aren't too many places to spend my phat paycheck at BRC and I'm not trying to drink 70 gallons of coffee. So I'd like to be paid in blowjobs instead, m'kay?

• 72 Hours 2,900 Hits!!

• I think the big deal was the kiosks. The branding of BRC and BMOrg to create a 'commodity'. Not necessarily the use of cell phones on the playa. But since it was an April Fool's joke, it really isn't a big deal. So let us all go forth and worry on this no more!

• 96 Hours 3,200 Hits!!

• 1 Week - 3,625 Hits!!!

BRCellular Comments Continued