BRCellular proposes eight (8) antennas located within the boundaries of the Black Rock Desert.  Four (4) main antennas 694 feet tall & four (4) towers each 349 feet tall. There is also a provision for adding four (4) additional antennas should BRCellular expand its operations.

While no significant long-term affects to the Black Rock Desert could be construed from the data and FCC approval has been granted, the entire project has not been without controversy.

Federal laws require the FCC to consider the effect of its actions on the environment and to assure that its actions are consistent with national commitments to protection of endangered species and migrating birds and the preservation of historic resources and native American religious sites. Communications companies—wireless service providers and broadcasters alike—must assure that the projects they pursue will not adversely affect these natural or cultural resources.

Many environmental organizations have weighed in, filling petitions in US District Court requesting that the Commission conduct additional Environmental Impact Studies. These groups are concerned about the impact of the towers on migratory birds. According to published data, "between two and four million migratory birds are killed each year as a result of collisions with TV and Radio towers". 

While other concerns are more aesthetic in nature. "The towers will constitute a visual intrusion to the area and it is our opinion that it will diminish the setting of the Black Rock Desert. The proposed 694ft towers will cause it to be a dominant feature in the landscape."